https://tombiddulph.work Tom Biddulph Wed, 19 Feb 2025 16:28:04 +0000 https://tombiddulph.work en https://tombiddulph.work/WeTransfer-Move-It-Like-A-Pro Sun, 25 Aug 2024 10:48:38 +0000 Tom Biddulph https://tombiddulph.work/WeTransfer-Move-It-Like-A-Pro WeTransfer Pro - ‘Move It Like A Pro’ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/418fa7c8cc7bed145c26662056b3d8521d2607fc11f067a979037956eb1d2d07/PRO-sentence.001.png" data-mid="216920887" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/418fa7c8cc7bed145c26662056b3d8521d2607fc11f067a979037956eb1d2d07/PRO-sentence.001.png" /> <img width="3248" height="2112" width_o="3248" height_o="2112" data-src="https://freight.cargo.site/t/original/i/27bcfe1e5a1707c1db1f399d09fe5cff74768e7983541ceb80c04cddb2fb8edc/Screenshot-2024-08-25-at-20.50.49.png" data-mid="216920376" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/27bcfe1e5a1707c1db1f399d09fe5cff74768e7983541ceb80c04cddb2fb8edc/Screenshot-2024-08-25-at-20.50.49.png" /> <img width="3248" height="2112" width_o="3248" height_o="2112" data-src="https://freight.cargo.site/t/original/i/fb097399ae30d26c088df6c8c31b8cb118931a0f9d4e0e78830ac78712d00404/Screenshot-2024-08-25-at-20.51.21.png" data-mid="216920406" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fb097399ae30d26c088df6c8c31b8cb118931a0f9d4e0e78830ac78712d00404/Screenshot-2024-08-25-at-20.51.21.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/47affbb35d07bd9334f5bac85f70b3aaf2f15bdca231139db83d887735cf0566/Banner-ads-png.001.png" data-mid="216920786" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/47affbb35d07bd9334f5bac85f70b3aaf2f15bdca231139db83d887735cf0566/Banner-ads-png.001.png" /> In 2024, WeTransfer’s focus was on their Pro subscription. We realised that being a PRO is more than just being PROfessional; it's also a little bit of PROcrastinating, some PROtotyping, shouting PROfanities and sometimes eating PROsciutto. Out of that insight we developed the ‘Move It Like A Pro’ campaign, one that could celebrate the highs, commiserate the lows and acknowledge all the weird bits in between. The PRO____ words gave the campaign a very unique tone of voice and laid the foundation for an honest, down-to earth, copy-driven campaign that lived on the WeTransfer site, social and paid media.&nbsp;Heads of Studio: Marc Vermeeren, Keith Butters Art Director: Tom Bird Designers: Pia Vivo, Fin O’Neil&nbsp; Motion designers: Everton Guilherme, Nacho Darras Project managers: Hannah Mullen, Vera le Blanc Copywriter: Abbie Robinson Animation partner: BUCK https://tombiddulph.work/WeTransfer-Talent Sun, 25 Aug 2024 13:25:02 +0000 Tom Biddulph https://tombiddulph.work/WeTransfer-Talent WeTransfer Pro - Talent A creative solution to having no budget, no time, just an incredible pool of talent (thanks to WeTransfer’s cultural arm WePresent). To launch the ‘Move it Like a Pro’ campaign, we asked a bunch of creatives to raid their own camera rolls to give us a behind-the-curtain look at what it’s like to be a PRO. We gave them a list of words and they sent us back the weird and wonderful moments you see above.&nbsp; https://tombiddulph.work/WeTransfer-Product Sun, 25 Aug 2024 14:08:26 +0000 Tom Biddulph https://tombiddulph.work/WeTransfer-Product WeTransfer Pro - PROduct&nbsp; A key part of the campaign was to PROmote the specific features that PRO users can take advantage of. So I gave myself the PROfoundly challenging task of using a PRO word in every line of everything we wrote. The resulting scripts had a ton of character, especially after being brought to life by BUCK. Above is a selection of my favourites.&nbsp; https://tombiddulph.work/Story Wed, 19 Feb 2025 16:28:04 +0000 Tom Biddulph https://tombiddulph.work/Story Story&nbsp; A (very) short story to launch Story, the world’s first IP blockchain.Agency: Office of Tal Midyan Animation: Art Camp https://tombiddulph.work/IKEA-Characters Wed, 15 May 2019 10:35:07 +0000 Tom Biddulph https://tombiddulph.work/IKEA-Characters IKEA <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/84ceea9964735b3e8775a74b8976e996d1c530a1c55e4908ca47052ccd15a062/Ikea-characters_site.png" data-mid="42298504" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/84ceea9964735b3e8775a74b8976e996d1c530a1c55e4908ca47052ccd15a062/Ikea-characters_site.png" /> A selection of perfectly strange strangers tell you which IKEA products can make your everyday life a little bit more sustainable (original concept by Bob Dylan). Part of the ‘A Better World Starts at Home’ global campaign, promoting a sustainable life at home every day of the week. &nbsp; Agency: Anomaly, Creative Partner: Tom Bird, Creative Directors: Afshin Moeini, Christian Poppius, Director Renee Nuijens https://tombiddulph.work/SU Wed, 15 May 2019 12:23:51 +0000 Tom Biddulph https://tombiddulph.work/SU Singularity University <img width="4809" height="3206" width_o="4809" height_o="3206" data-src="https://freight.cargo.site/t/original/i/07550af401562c3b1ada8e7b4e6d4949d8cc7389a027d40baae88f0d761542d8/IMG_5581.jpg" data-mid="42303756" border="0" src="https://freight.cargo.site/w/1000/i/07550af401562c3b1ada8e7b4e6d4949d8cc7389a027d40baae88f0d761542d8/IMG_5581.jpg" /> <img width="3794" height="2529" width_o="3794" height_o="2529" data-src="https://freight.cargo.site/t/original/i/21dc1ec9c64e7a2ebb548a20425e0c6f9ebffbb5c53f0748f56443401b94f9e4/IMG_5582.jpg" data-mid="42303757" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/21dc1ec9c64e7a2ebb548a20425e0c6f9ebffbb5c53f0748f56443401b94f9e4/IMG_5582.jpg" /> <img width="4957" height="3305" width_o="4957" height_o="3305" data-src="https://freight.cargo.site/t/original/i/407ed94ce4e18e655001ab6ea5e5de413593a93014ecd203659a0f3149d849b5/IMG_5588.jpg" data-mid="42303758" border="0" src="https://freight.cargo.site/w/1000/i/407ed94ce4e18e655001ab6ea5e5de413593a93014ecd203659a0f3149d849b5/IMG_5588.jpg" /> <img width="4444" height="2963" width_o="4444" height_o="2963" data-src="https://freight.cargo.site/t/original/i/7280915f139b0560a7852d8cccc11497a8784dcc5acd4e324a21ac549eea382f/IMG_5593.jpg" data-mid="42303759" border="0" src="https://freight.cargo.site/w/1000/i/7280915f139b0560a7852d8cccc11497a8784dcc5acd4e324a21ac549eea382f/IMG_5593.jpg" /> <img width="4722" height="3148" width_o="4722" height_o="3148" data-src="https://freight.cargo.site/t/original/i/a10bad21495888ac505a83ef9ddc6ae15cc760ec7f21bd176a15a96e3f5f94d9/IMG_5594.jpg" data-mid="42303760" border="0" src="https://freight.cargo.site/w/1000/i/a10bad21495888ac505a83ef9ddc6ae15cc760ec7f21bd176a15a96e3f5f94d9/IMG_5594.jpg" /> Asking the questions of tomorrow in today’s newspaper (to convince people to buy tickets to a conference about the future). Agency: We Are Pi, Designer: Jack Samels, Creative Directors: Rick Chant, Barney Hobson https://tombiddulph.work/Never-Finished Wed, 20 Nov 2024 07:59:51 +0000 Tom Biddulph https://tombiddulph.work/Never-Finished Never Finished <img width="3614" height="4517" width_o="3614" height_o="4517" data-src="https://freight.cargo.site/t/original/i/6a37c4591c850f38cd721b63108d96823db6b44fe11dddf1d0a158872a1f279a/DSCF0755.jpg" data-mid="222103928" border="0" src="https://freight.cargo.site/w/1000/i/6a37c4591c850f38cd721b63108d96823db6b44fe11dddf1d0a158872a1f279a/DSCF0755.jpg" /> For years I’ve looked at these reflective yellow road signs, that the city of Amsterdam uses to divert people around the ever-present roadworks, hoping that they would one day spell something out. That never really happened, so I did it myself. For the 2024 edition of the Amsterdam Light Festival I repurposed the signs to spell out a message: an observation that the city seems to be constantly ripping up the streets, but also a reflection on the fact that even as it celebrates its 750th anniversary, it’s still changing, developing and adapting to the world. Although it’s annoying to be re-routed (sometimes multiple times in one journey), it’s ultimately a good thing. https://tombiddulph.work/ONE Fri, 16 Dec 2022 09:21:20 +0000 Tom Biddulph https://tombiddulph.work/ONE One Way or Another <img width="2957" height="3696" width_o="2957" height_o="3696" data-src="https://freight.cargo.site/t/original/i/b1b173f96a0084698f3e0ee37e5b017fee8b645e2382e9ee5a8cbe9e481a680b/OWOA_signs_wigan_lo-1.jpg" data-mid="162104509" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/b1b173f96a0084698f3e0ee37e5b017fee8b645e2382e9ee5a8cbe9e481a680b/OWOA_signs_wigan_lo-1.jpg" /> <img width="2882" height="3603" width_o="2882" height_o="3603" data-src="https://freight.cargo.site/t/original/i/26aa4b813d9832a8f24f308be39d2153d82eacad87393de4a185a42a3e79ba89/OWOA_signs_wigan_lo-2.jpg" data-mid="162104510" border="0" src="https://freight.cargo.site/w/1000/i/26aa4b813d9832a8f24f308be39d2153d82eacad87393de4a185a42a3e79ba89/OWOA_signs_wigan_lo-2.jpg" /> <img width="2782" height="3478" width_o="2782" height_o="3478" data-src="https://freight.cargo.site/t/original/i/f3659ad98b23ef2ab4a37d99c9c0c035db360f9df435312aff15b949902b0c6b/OWOA_signs_wigan_lo-3.jpg" data-mid="162104512" border="0" src="https://freight.cargo.site/w/1000/i/f3659ad98b23ef2ab4a37d99c9c0c035db360f9df435312aff15b949902b0c6b/OWOA_signs_wigan_lo-3.jpg" /> <img width="2919" height="3649" width_o="2919" height_o="3649" data-src="https://freight.cargo.site/t/original/i/cb645615f5a9a80d4bfef1e6970a6f0d7d406820b18a2c0afd126c2ea2508cdf/OWOA_signs_wigan_lo-4.jpg" data-mid="162104513" border="0" src="https://freight.cargo.site/w/1000/i/cb645615f5a9a80d4bfef1e6970a6f0d7d406820b18a2c0afd126c2ea2508cdf/OWOA_signs_wigan_lo-4.jpg" /> <img width="3090" height="3862" width_o="3090" height_o="3862" data-src="https://freight.cargo.site/t/original/i/958ce597f239de9fc171e9a357712a8b104fb19755ec6fe7dab98df32705e784/OWOA_signs_wigan_lo-5.jpg" data-mid="162104514" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/958ce597f239de9fc171e9a357712a8b104fb19755ec6fe7dab98df32705e784/OWOA_signs_wigan_lo-5.jpg" /> Commissioned to produce a piece of work for three UK light festivals and asked to give my interpretation of road signs. Looking through the entire collection of UK signs, they started to read like a nonsensical instructional text; this inspired the idea to write a very short poem split across five lampposts, using existing signs as a base and modifying them as little as possible. The backlit/reflective signs were manufactured by Ark Lighting who also supply councils across the North of England. Exhibited as part of the 2022 Blackpool, Lancaster and Wigan light festivals.Don’t give up
On future generations
Work together, keep the faith
One way or another, hazards overhead can be overcome
You can’t stop hope https://tombiddulph.work/Heart-earth Thu, 22 Sep 2022 09:31:58 +0000 Tom Biddulph https://tombiddulph.work/Heart-earth Heart/Earth For the 2020-21 edition of the Amsterdam Light Festival, myself and Barbara Ryan created this huge message of hope based on some tricksy word-play. It was installed in the windows of the UvA Roeterseiland campus building.&nbsp; https://tombiddulph.work/Other-work Sun, 25 Aug 2024 20:04:32 +0000 Tom Biddulph https://tombiddulph.work/Other-work Other Work <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae788cbdf7efc6f3a91a2366363099b9a1a902ceaae0f050d98d2d73bd82b796/Happiness_website.001.png" data-mid="216921047" border="0" src="https://freight.cargo.site/w/1000/i/ae788cbdf7efc6f3a91a2366363099b9a1a902ceaae0f050d98d2d73bd82b796/Happiness_website.001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ee4f32f2de3d8c483d2a9258442f15f52e1b688e5fe9a37118cbf25df75ee03/Happiness_website.002.png" data-mid="216921048" border="0" src="https://freight.cargo.site/w/1000/i/8ee4f32f2de3d8c483d2a9258442f15f52e1b688e5fe9a37118cbf25df75ee03/Happiness_website.002.png" /> Alongside commerical jobs I’ve been developing a variety of projects, often centred around language. You can see more on instagram.