WeTransfer ‘Move It Like A Pro’
In 2024, WeTransfer’s focus was on their Pro subscription. We realised that being a PRO is more than just being PROfessional; it's also a little bit of PROcrastinating, some PROtotyping, shouting PROfanities and sometimes eating PROsciutto. Out of that insight we developed the ‘Move It Like A Pro’ campaign, one that could celebrate the highs, commiserate the lows and acknowledge all the weird bits in between. The PRO____ words gave the campaign a very unique tone of voice and laid the foundation for an honest, down-to earth, copy-driven campaign that lived on the WeTransfer site, social and paid media.
Heads of Studio: Marc Vermeeren, Keith Butters
Art Director: Tom Bird
Designers: Pia Vivo, Fin O’Neil
Motion designers: Everton Guilherme, Nacho Darras
Project managers: Hannah Mullen, Vera le Blanc
Copywriter: Abbie Robinson
Animation partner: BUCK