Tom Biddulph - Creative Copywriter 
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One Way or Another






Commissioned to produce a piece of work for three UK light festivals and asked to give my interpretation of road signs. Looking through the entire collection of UK signs, they started to read like a nonsensical instructional text; this inspired the idea to write a very short poem split across five lampposts, using existing signs as a base and modifying them as little as possible. The backlit/reflective signs were manufactured by Ark Lighting who also supply councils across the North of England. Exhibited as part of the 2022 Blackpool, Lancaster and Wigan light festivals.

Don’t give up

On future generations

Work together, keep the faith

One way or another, hazards overhead can be overcome

You can’t stop hope